Position Description: E-Mail Specialist, Remote or On-site
-Responsible for the organization and development of email marketing content and production
·-Implements email planning deliverables: email calendar, testing plan, list segmentation for targeted audiences; email production and deployment; response metrics reporting and evaluation
·-Ensures email content is relevant and accurate and adheres to overall email strategy
·-Works with email designer to maintain creative look and feel and update templates as needed in multiple email platforms
·-Coordinates with fundraising partners, Brand, Content and iPromotion team members to ensure email deliverables meet strategic goals and organizational brand standards and adhere to client and AP style guides
·-Deploys email campaigns via multiple platforms
·-Develops presentations as needed based on research collected from marketing trends, best practices, sister charities and historical data
·-Cross-trains on multiple email platforms
·-Participates in campaign kick-off meetings to schedule, secure and prepare email deliverables
·Position Requirements
·-Requires entry-level knowledge of email marketing strategy, platforms and products
·-Proficiency with the Microsoft Office product suite
·-Working knowledge of Adobe Photoshop
·-Basic HTML and Dreamweaver knowledge a plus
·-Excellent communications skills, grammar and writing ability a must; ability to work in a fast-paced, team-oriented environment with rapidly changing technology
·-Willingness to learn new email software packages quickly and assist in department training
·-Ability to work under tight deadlines and short turn-around times
·-Knowledge of email platform management systems and project management skills preferred
·-Requires proficiency with programs used for visual and dynamic presentations including Microsoft Word, Excel and a strength in PowerPoint
·-Requires being active on social media with a positive presence
·-Requires a Bachelor's degree in Journalism/English, Marketing, Advertising or Information Technology and 2-3 years writing/editing experience