Specialist - Digital Content Strategy (Bilingual)
Location: Memphis (Hybrid) preferred, open to Remote for the right candidate
Contract Length: 6 months
Responsible for the creation, structure, delivery and management of web content to meet business goals and user needs. Includes working closely with partners to develop web content strategies and key deliverables such as stakeholder interviews, content briefs, page tables, user flows, editorial style guides and governance plans.
Creates and curates core web content and content hierarchy for distribution among web channels.
Produces and manages content in the enterprise web content management tool.
Understands various web media and promotional channels, such as social and email, and provides key content to meet the marketing needs of each.
Implements and upholds brand standards on stjude.org and other microsites.
Assists in the development of content for online fundraising promotions, banner ads, online auctions, dynamic news sections and other online campaigns.
Assists in key internet/CMS projects to streamline and improve website and CMS usage.
Requires a Bachelor's degree in Journalism/English, Marketing, Advertising, or Interactive Media and one (1) to three (3) years hands-on web experience, including at least (one) 1 year of web content writing or development. Project management skills a plus. Must be able to work autonomously and handle multiple projects in a busy work environment.